STRATEGIC PLANNING PROCESS: THE INTERNAL ENVIRONMENTAL ANALYSIS

اَلسَّلاَمُ عَلَيْكُمْ وَرَحْمَةُ اللهِ وَبَرَكَا تُهُ

WHAT HAVE I LEARNED TODAY

                                   

INTERNAL ANALYSIS

              ➥ Analysis of information obtained from within the company.

              ➥ Identifies and evaluates the strength and weaknesses of the company.

             ➥ Major functional areas :

                  {a}. Management

                  {b}. Marketing

                  {c}. Finance

                  {D}. Operation/Production

MANAGEMENT

       

         There are FIVE basic functions of management, as follows:

        

           1} Planning

           2} Organizing

           3} Motivating

           4} Staffing

           5} Controlling

MARKETING

    ⏩  Refers to the exchange of products or services from the producer to the user.

    ⏩Marketing 4ps :

             

         ➨ Product

         ➨ Price

         ➨Place

         ➨Promotion 

   ⏩Product cycle

OPERATION/PRODUCTION

    - The process of transforming input/resources (e.g. steel.oil) into products/outputs that are of higher value to the user.

    - Break-even point analysis

FINANCIAL

SWOT ANALYSIS

TOWS MATRIX